Services

Shadowcat Solutions helps small and medium-sized businesses level up their marketing without the agency overhead. Whether you need a single project or an ongoing strategic partnership, our services are designed to build your brand, drive measurable growth, and make marketing feel effortless.

  • Website Design & Setup

    A strong digital presence starts with a website that works as hard as you do.


    We design and build mobile-optimized, conversion-ready websites that highlight your brand, services, and story—making it easy for customers to connect and book.

    What’s included:

    - Custom website design (up to five pages)

    - Domain registration and hosting setup

    - Copywriting and on-page SEO

    - Stock image sourcing and licensing

    - Booking tool integration (Jobber, Housecall Pro, or Square Appointments)

    - Built on Squarespace or WordPress for easy management

    - One-hour post-launch walkthrough and revision session

  • Strategic Marketing Planning

    From brand positioning to campaign strategy, we develop custom marketing roadmaps to help you reach the right audiences with the right message at the right time.

    We’ll clarify your goals, refine your positioning, and align your marketing channels to create a unified growth strategy that works.

    What’s included:

    - Comprehensive marketing audit and assessment

    - Goal and KPI development

    - Target audience and competitive research

    - Multi-channel marketing plan

    - Campaign calendar and execution roadmap

    - Measurement and optimization recommendations

  • Marketing Operations

    Turn your systems into a smooth, data-driven engine.

    We specialize in setup, automation, and optimization for platforms like HubSpot, ActiveCampaign, and Mailchimp—ensuring your CRM, email, and analytics tools all work in sync.

    What’s included:

    - ESP & CRM setup and automation

    - Email template design and workflows

    - Campaign tracking and analytics configuration

    -UTM structure and performance reporting

    - Custom dashboards and data visualization

    - Automation and nurture sequence buildout

  • Fractional CMO / Director of Marketing

    When you need executive-level guidance without the full-time hire.

    Our fractional marketing leadership brings structure, focus, and results to your business. We’ll help you plan, prioritize, and execute strategies that scale—from lead generation to retention, analytics, and team training.

    What’s included:

    - Ongoing strategic oversight and leadership

    - Marketing team coaching and alignment

    - Channel performance review and optimization

    - Budget and KPI planning

    - Campaign prioritization and quarterly goal setting

    - Collaboration with leadership to drive growth

  • Digital Media & Advertising

    Reach your audience where they spend time online.
    From Google Ads to Meta campaigns, we handle strategy, creative, and performance monitoring to help you grow traffic and convert leads efficiently.

    What’s included:

    - Paid media strategy and campaign setup

    - Ad copywriting and creative development

    - Audience targeting and keyword research

    - Campaign optimization and performance tracking

    - SEO and content alignment

    - Analytics setup (GA4, GTM, Search Console)

  • Brand & Content Development

    Consistency builds credibility.

    We refine your brand identity and develop the content, tone, and visuals that make you instantly recognizable—from your logo to your messaging and social presence.

    What’s included:

    - Logo design or refresh

    - Brand color palette and typography guide

    - Voice, tone, and messaging framework

    - Social media content templates

    - Brand kit documentation for consistent use

    - Creative direction for visual content

  • Training & Support

    Empowering your team to manage marketing confidently.

    We offer one-on-one or small group training sessions on topics like content strategy, campaign setup, and analytics tracking—designed for small business owners and in-house teams.

    What’s included:

    - Customized 60-minute training sessions

    - Content and campaign strategy workshops

    - Analytics walkthroughs (GA4, Tag Manager, dashboards)

    - Email and automation training

    - Ongoing Q&A and support sessions as needed

  • Email Marketing

    Stay top-of-mind and nurture your audience automatically.

    We create email strategies and automated workflows that keep your customers engaged, informed, and ready to take action—without you lifting a finger. From newsletters to nurture campaigns, we’ll design, write, and optimize emails that convert.

    What’s included:

    - Email strategy and content calendar development

    - Welcome and onboarding sequences

    - Lead-nurture automation setup (HubSpot, ActiveCampaign, or Mailchimp)

    - Newsletter design and setup

    - Template design and copywriting

    - Deliverability, testing, and optimization

    - Reporting dashboards to track open rates, clicks, and conversions

  • Product Marketing

    Connect your product’s value to the people who need it most.

    We help you translate complex features into clear, compelling stories that drive awareness, adoption, and retention. Whether you’re launching something new or refreshing your positioning, we’ll align your marketing and sales efforts around a unified message.

    What’s included:

    - Product positioning and value proposition development

    - Buyer persona and ICP (Ideal Customer Profile) definition

    - Messaging frameworks for website, sales, and campaigns

    - Go-to-market planning and launch campaigns

    - Feature release communications (emails, blogs, and in-app messaging)

    - Cross-functional enablement materials (sales decks, one-pagers, FAQs)

    - Feedback loops for user insights and iteration